A lot of guys could care less about looking good. That's something only women should concern themselves with, right? Wrong, dude. It's not fair, but it's a fact of life that the human brain is subconsciously hard-wired to gravitate toward attractive people. What's worse is that if you're physically unattractive, you will be a victim of discrimination; both personally and professionally. The good new is that ANYBODY can improve their appearance and look good.